Meet the Hardwood Hustle Team
Meet the Team Behind the Hustle
Jackie Lyons
Founder & CEOSince graduating from college, Jackie has carried a bold and vibrant vision: to build a one-of-a-kind basketball training business that feels like both a training ground and a canvas for inspiration.
With a background in art and a love for abstract, colorful, and playful design, she dreamed of transforming a traditional basketball gym into a space that comes alive with energy, creativity, and culture. Over the years, that vision has sharpened, not just in the aesthetic details of every facility, but in the systems, programs, and team she’s built to scale the business, expanding Hardwood Hustle beyond a single gym into a thriving, multi-faceted organization.
A former Division I basketball player at the University of New Hampshire/Merrimack College, Jackie has spent more than a decade developing players and mentoring coaches across the youth, high-school, and collegiate levels.
Hardwood Hustle is for every child who dreams big, loves the game, or just wants to have fun with friends in a safe, positive community. Under Jackie’s leadership, the organization continues to expand, innovate, and set the standard for what basketball training and athlete development can be, combining coaching excellence with strategic growth, community impact, and a commitment to empowering the next generation of leaders.
Katie Zenevitch-Reyes
Skills Coach & Client Success ManagerKatie Zenevitch-Reyes started her basketball career at Central Catholic High School, where she still holds the school’s all-time rebounding and scoring records.
She continued her career at Boston College, serving as a two-year captain and finishing with 1,164 career points. Katie earned her bachelor’s degree in Elementary Education with a minor in Psychology.
After graduation, Katie spent a year teaching English at an international school in Budapest, Hungary, before returning home to pursue her passion for coaching. She has extensive experience leading both individual and group basketball training sessions, bringing a steady, positive, and detailed approach to player development.
Beyond the court, Katie plays a key role in shaping the Hardwood Hustle community. She creates our monthly newsletter and blog, highlighting stories, updates, and insights from across the program. As our Client Success Manager, she ensures families feel connected, informed, and supported every step of the way.
Ceci Reyes
General Manager, Tournament Team Director & Skills CoachHaving played at Merrimack College and serving as Team Captain during her senior year, she understands the game from both a player's and a leader's perspective.
Her academic achievements are just as impressive, as she triple majored in Business, Spanish, and Psychology, showcasing her versatility and academic prowess. With experience playing overseas in the Dominican Republic, she has a global perspective on the game. In addition to private training and running her own AAU program, Coach Ceci has spent the last 5 years coaching in the NEPSAC.
Katrina Haddad
Skills Coach & Marketing & Social Media CoordinatorKatrina has spent the last three years managing the women’s basketball team at Endicott College, assisting with team logistics and player development.
She was recently selected as a USA Basketball Women in the Game scholarship recipient.
Her personal journey includes multiple ACL recoveries, which inspired her to deepen her expertise in athletic performance. Katrina interned at the nationally renowned Mike Boyle Strength & Conditioning, where she earned CFSC Level 1 and 2 certifications.
At Hardwood Hustle, Katrina is passionate about mentoring and empowering athletes, creating a space where players are supported as humans first and athletes second. Beyond coaching, she also manages marketing and social media, helping share the Hardwood Hustle story with our community and beyond.
Alex Giannaros
Skills CoachA native of Brockton, MA, Alex attended Tabor Academy before playing four years at Boston University.
A two-time team captain, Alex led NCAA Division I in 3-point field goal percentage during the 2022-2023 season and finished her career in Top 6 scoring in BU Women’s basketball history. Graduating in May with a degree in Education and Human Development, Alex is excited to join the Hardwood Hustle family and bring her leadership and experience to developing young athletes.
Diamond Christian
Skills CoachDiamond graduated from Merrimack College (2019-2025), earning a Master's in Forensic Accounting while competing as a five-year member of the Women's Basketball team and serving as a two-year captain.
Her coaching philosophy centers on hard work, accountability, and pushing athletes beyond their comfort zones to reach their full potential on and off the court. She emphasizes embracing adversity, building confidence through preparation, and developing high-IQ players who understand spacing, decision-making, and team concepts. Her goal is to empower disciplined, confident competitors to take ownership of their growth and leadership, preparing them for the next level in basketball and in life.
Paloma Garcia
Skills CoachPaloma had the opportunity to play internationally with the Puerto Rico National Team and then finished her high school career at Proctor Academy.
She is currently playing at the Division I level at Merrimack College as the starting point guard, leading the team in assists and steals per game.
“I love teaching fundamentals and advanced skills of the Point Guard position. I want to let my players know that it’s not easy but it’s not impossible. I believe that there is a space for everyone in basketball. It’s a matter of taking opportunities and adapting. Our job is to push them to be the best version of themselves.“
Paris Wilkey
Skills CoachAs a former division 2 & 3 college basketball player, Paris brings firsthand experience of the game's demands.
She competed for Franklin Pierce University before transferring to Westfield State University, where she earned both her Bachelor’s and Master’s degrees in Social Work. Her coaching journey includes a season as an assistant coach at Salem State University, where she undoubtedly gained valuable insights. Currently coaching for MCW Starz AAU program.
Javon Taylor
Skills CoachJavon Taylor is a dynamic basketball skills coach and Showcase Winner with a strong playing background, excelling at Fitchburg State University.
A dedicated athlete and scholar, he earned recognition for his achievements both on and off the court. Before college, he honed his skills at Beaver Country Day School, where his passion for the game took root. Javon holds a degree in Business Marketing and was named to the Dean’s List for his academic excellence. His energy, enthusiasm, and innovative approach to skill development make him an invaluable asset to our coaching team.
Jenna Olson
Skills Coach & Summer Camp DirectorJenna brings passion, energy, and experience to Hardwood Hustle.
Lauren Cinelli
Social Media CoordinatorLauren Cinelli manages social media and serves as the CEO’s assistant for Hardwood Hustle, helping bring the brand’s mission to life through creative storytelling and behind-the-scenes organization.
Lauren has built connections with many Division I coaches as she continues to pursue her goal of becoming a Division I women’s basketball manager, and later a coach. She’s passionate, determined, and motivated to reach her goals. Her goal is to use basketball as a platform to inspire and connect others.
Lucy Barrett
Performance TrainerLucy Barrett works with Hardwood Hustle seasonally, supporting our summer programming, our one-off camps and clinics and is also available for private performance training.
She is currently a strength and conditioning coach at TD Athletes Edge with over six years of experience working with a wide range of high school, collegiate, and WNBA athletes. Lucy brings a unique, well-rounded perspective from collaborating closely with physical therapists and athletic trainers to build sport-specific programs that prioritize durability, injury prevention, and long-term performance. As a former collegiate basketball player, she also offers firsthand insight into what it takes to succeed at the next level. Lucy is especially passionate about being a positive role model on and off the court, helping athletes, particularly female athletes, grow through structured training, resilience-building, and a supportive, empowering environment.
Courtney Macaruso
Accountant & BookkeeperSince day one, Courtney Macaruso has been the numbers magician behind the scenes at Hardwood Hustle.
A former Division II basketball player at St. Anselm College, Courtney brings her competitive spirit, precision, and passion for the game to everything she does. More than just our accountant, she is a trusted friend and an integral part of our mission, ensuring that the business side of Hardwood Hustle runs smoothly so our athletes and coaches can thrive.
Ruby Thompson
Graphic Designer & AthleteRuby Thompson, currently a high school junior at AP, has been a part of the Hardwood Hustle family since 7th grade.
Her love for the game and creative eye naturally led her to take on the role of graphic designer, where she brings our vibrant Miami Vice–inspired brand to life. Ruby embodies the spirit of Hardwood Hustle, talented, passionate, and multi-dimensional, contributing both on the court and behind the scenes.
AJ Terry
Skills CoachAJ is an Orlando-based basketball skills coach and former collegiate player with a strong foundation in player development and game performance.
A dedicated student of the game, Aljernod brings both on-court experience and a disciplined, creative approach to training athletes of all levels.
Aljernod played at Victory Christian Academy before continuing his basketball career at Gordon College, where he was a member of the Fighting Scots program from 2016-2020.
Known for his attention to detail and ability to connect with athletes, AJ focuses on skill development, basketball IQ, and building confidence in his players.
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